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In today’s time, ‘natural’ is an easy-sell for skincare and is often loosely used to describe the creation of products. However, one simple test is to look for certification by a reputable accreditation body such as BDIH, the German Association of Industrial Companies and Trading Firms for pharmaceuticals, healthcare products, food supplements and personal hygiene products.

Established in 2001 BDIH’s purpose was to develop an industry standard by which products could be certified as “natural” and, subsequently, monitor and certify compliance to the standard. Certification by BDIH ensures participating manufacturers are held accountable to a strict standard that is highly regarded internationally and, importantly, enables consumers to avoid purchasing and using unauthenticated products that claim to be natural but, in fact, may not be.

All SoulTree products are manufactured in compliance with BDIH guidelines and standards. So when we state SoulTree products are “100% natural” we have BDIH’s certification to prove it. And, most importantly, our customers know SoulTree is not just ‘possibly’ safe, or 'mostly' natural – it is 100% natural.

In 2002, the five major European organic and natural cosmetics standard-setting organisations came together to harmonise their respective standards and define the COSMOS standard which would be a single international standard intended to ensure integrity and transparency. These included BDIH (Germany), BIOFORUM (Belgium), COSMEBIO & ECOCERT (France), ICEA (Italy) and SOIL ASSOCIATION (UK).

The SoulTree beauty range ie. BB creams, Lip Glosses and Mascaras are certified natural by Cosmos Natural.


Campaign for Safe cosmetics

SoulTree is proud to be part of Campaign for Safe Cosmetics, an initiative that works to eliminate dangerous chemicals linked to adverse health impacts from cosmetics and personal care products. In support of stricter federal oversight and regulation of the cosmetic industry and safer personal care products, SoulTree products are made from natural ingredients and do not use harmful ingredients such as petroleum based products, SLS/SLES, silicones, parabens, DEA/TEA, phenoxyethanols, artificial fragrances or colours, which are commonly used in cosmetic products.


Good Manufacturing Practices (GMP)

SoulTree also awarded the Good Manufacturing Practices (GMP) Certification by Department of Ayurveda, Ministry of Health, Government of India - which validates that our production processes follow strict hygiene standards.